“The Next Trend: Original Programming”

Cory over at Online Spin had a good post yesterday predicting that VC dollars are going to shift away from user generated content to original programming.

I more or less agree with Cory’s underlying point that folks are beginning to demonstrate the value of original programming in various niches, and our investments in Heavy, JibJab and World Championship Sports Network certainly represent a belief in the value of good content.

However (as I note in my comment to Cory’s post) I’d still bet that you’ll see a boatload of VC money flowing into a slew of “YouTube for ___” startups.

Remember all those online pet food sites???