Go for the Mid-Tail Advertisers

I had coffee today with an unusually smart guy who (at least for now) works for one of the large Ad Agency conglomerates.

He had a really interesting comment that has had me thinking.

His point is for startups not to waste time trying to get the large advertisers (and their agencies) to adopt new behaviors, because by and large they won’t. The more fruitful opportunity is to make it easier for mid-market advertisers to do things that the big guys do.

I think there is something to this…

~ by vcmike on June 21, 2007.