GigaOm’s James Wagner had a  sneak peak at Will Wright’s latest creation, Spore, and calls it “EA’s ultimate Web 2.0 Game.”

The Spore team re-tooled Spore to enable a social network for Spore creatures, and is releasing its creature creator well in advance of the game’s release to foster a broad library of user generated content.

Sounds to me like they are on to something here.  Allowing players to create their own stuff, and then share it with others, is an important step in bringing social media and virtual worlds together. Can’t wait to see it myself!