Structured Content

The user generated content (UGC) revolution is in full swing. And, I am a big believer.

As the wave builds, though, a few basic problems are being exposed.

How do you make UGC searchable and discoverable?

How do you make the UGC cacophony consumable and intelligible?

And how do you make it monetizable?

The answer to all 3 lies, I believe, in structure. And, more and more I am seeing smart folks aiming to bring structure to UGC ab initio. I think they are spot on.

This entry was posted on Wednesday, July 2nd, 2008 at 2:51 am and is filed under venture capital. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Structured Content”

  1. Peter Cranstone Says:
    July 2, 2008 at 6:58 am | Reply

    I also think it depends on “value”. You and I can create content all day long, however no one will pay for it unless it offers value.

    And the implication there is that the content/comment has to solve my problem to offer me value.

    And then how do I/You collect that value?

    Newspapers do it/did it – but no one pays to subscribe to a blog unless it has something really incredible to offer (inside information).

    Cheers,

    Peter

  2. kid mercury Says:
    July 2, 2008 at 7:33 am | Reply

    IMO filtering and remixing is the answer. my favorite example: outside.in

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