Comments on: All The World’s A Social Game

By: Daniel

Daniel — Fri, 27 Aug 2010 21:53:53 +0000

I think the Zynga, and other recent social media successes, is broader than the addition of game mechanics to internet services. Its a shift in how people are using the web / the web being more media-like. Previously it was about faster, better than the off line equiv… or being useful. More relevant search, cheaper consumer goods/airfare etc. I am engaged with a service inasmuch as it helps me accomplish what it is that I came there to do. The next gen of social media is about users using the services for both the utility provided as well as the entertainment / delight afforded by the social element engineered in the service offering.

By: game

game — Tue, 06 Jul 2010 06:41:25 +0000

Compete with playfish

By: Aamir

Aamir — Fri, 16 Apr 2010 17:31:31 +0000

This is very interesting, how social gaming is affecting how other apps are being formed. It shows the power of interactivity within the marketing realm and the closer you know something the better the chance you have to identify with it.

By: Stu Wall

Stu Wall — Fri, 19 Mar 2010 19:48:31 +0000

Cool post. Zygna has lots of best-practices that – when applied to other business models – have the potential to keep users engaged. Game dynamics are generally faddish though and rarely create sustainable businesses alone (Zygna is a rare example). A pitfall of the rush to gaming elements may be focusing too much on the game at the expense of a valuable product.