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Sex, Drugs, Money: The Pleasure Principle

February 2, 2006


This article by Adam Levy of Bloomberg News, which is getting some buzz in the blogosphere, describes the emerging field of “neurofinance.”  The basic idea is that “the same neural network governs …. [t]he pleasure of orgasm, the high from cocaine, the rush of buying Google at $450 a share….In other words, stocks, like sex, sometime drive us crazy.”

Doesn’t sound too crazy to me…


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  1. January 8, 2007


  2. January 12, 2007

    check out this youtube video…

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