March 12, 2006
There is a pretty interesting article in the business section of today’s New York Times that discusses the “slivercast” :
“In the last six months, major media companies have received much attention for starting to move their own programming online, whether downloads for video iPods or streaming programs that can be watched over high-speed Internet connections.
Perhaps more interesting — and, arguably, more important — are the thousands of producers whose programming would never make it into prime time but who have very dedicated small audiences. It’s a phenomenon that could be called slivercasting.”
The article is worth a read. Personally, I think this is a pretty important trend, and in a lot of ways my belief in the value of aggregated niche audiences is the premise underlying our recent investment in World Championship Sports Network. It also has been borne out by the tremendous revenue and profit growth our portfolio company TechTarget has enjoyed over the last few years.