June 30, 2006
Waiting to board my plane home from Seattle-Tacoma Airport, I was wandering through the newsstand when an article on the cover of Inc. Magazine caught my eye. “The Coolest Little Start-Up in America: Meet Terracycle, the ultimate growth company. Built on garbage. Run by a kid. Loved by investors.”
How could I resist?
Four dollars and ninety-nine cents (plus tax, I guess) later, I have now read the article.
And, boy, this does sound like a cool little company!
Here is a brief description from the company’s website:
TerraCycle produces a potent, organic, eco-friendly plant food that is the first mass-produced product in the world to be packaged in used plastic soda bottles. To go even further, the entire product is made out of garbage – from the contents to the packaging. As a result, TerraCycle Plant Food is the first mass-produced consumer product to have a negative environmental footprint.
TerraCycle processes organic garbage destined for landfills through a revolutionary process developed by the company’s founders while students at Princeton University. TerraCycle is able to convert all this into organic liquid plant food in only three weeks.
Proven at Rutgers University to outperform the chemical alternatives, TerraCycle Plant Food is more than simply environmentally friendly – TerraCycle’s products are environmentally beneficial, from production to application.
TerraCycle collects its used soda bottles by conducting environmental fundraisers at hundreds of elementary schools across the United States. TerraCycle has also partnered with numerous recycling centers as a source of these used bottles.
TerraCycle Plant Food can be sprayed or misted directly onto houseplants, lawns, and gardens. It is also applied in mass agricultural settings, distributed through the existing irrigation facilities of farms, vineyards, even golf courses and parks.
I am dying to learn more.
Before boarding the plane, I left a voicemail for Tom Czaky, the 24 year old founder and CEO. We’ll keep you posted on this one.
PS: for any of you out there who are VCs, I have dibs!