July 25, 2006
The zany Heavy.com guys are up to it again.
In case you haven’t been to their site, the Heavy mascot is a sumo wrestler.
Today they have 3 sumo wrestlers parading around NYC, in full in sumo thongs.
I knew nothing about this, but by midmorning I had a handful of emails telling me that Heavy’s sumo guys were on The Today Show. Hunh?
Evidently the sumos were also kicked out of Conde Naste’s offices.
Gawker has more on this, and even some awards for people who catch the sumo’s on film. If you’re in NYC get out there and find ’em.