September 26, 2006
There’s been lots of discussion over how bloggers can monetize their sites.
Traditional ad models have not been so successful; sponsorships have done better, to date at least.
But Techmeme has just announced a clever new offering for advertisers: become a techmeme sponsor, and, instead of just sticking up a boring old banner on techmeme, the advertiser’s own blog feed is inserted into Techmeme.
It will be really interesting to watch how this pans out. My hunch is that for those advertisers who can grok the notion of blogging, this will become a much more effective way to reach blog readers.