November 12, 2006
Amidst all the murmurings over Google’s march across the advertising landscape, John Battelle had a comment I liked:
But in the end advertisers are not computer programmers, they are marketers, and while it’s true that the approach of AdWords and AdSense pushes remarkable efficiencies and opportunities into the practice of marketing, I posit that the practice of marketing is about more than efficiency. It’s also about emotion, passion, and conversation. And no matter how hard you try, you can’t automate conversations.