May 20, 2007
Over the last few weeks I’ve spoken with a number of the larger and more sophisticated online publishers and heard a suprisingly consistent thing.
These guys all have put a lot of time, energy and money into more effective customer acquisition strategies, most notable search, which seems to have paid off handsomely.
But what I am hearing is that these publishers all feel they have pretty much done what they can here and are starting to see diminishing returns. What they now are looking more closely at is how they can get more time, attention, and revenue out of the viewers who do come to their site.
Whether it be blog networks, video sites, or large media organizations, I hear virtually the same thing.
Smells like opportunity for startups to me!