June 9, 2007
Fantastic post by Chris Michel of Affinity Labs, entitled “Outcomes vs. Activity.”
Here is a good excerpt from it:
“most people tend to confuse activity with outcomes — and it is a breathtakingly expensive mistake. In a world of infinite choices, choosing which activities will occupy your day is likely to be your single greatest driver of effectiveness. Beyond picking the right objectives to pursue, you need to focus on the results, not just the means to that end.”
I think I am going to add this to the enterpreneur’s bible I will present to every entrepreneur I back.
One of my pet peeves is showing up at board meetings and seeing “meeting with XYZ” listed as either an accomplishment or a milestone. A classic example of an activity versus an outcome.
And, as an Internet investor in a time of exeptional innovation, it is too easy to spend my time meeting with every interesting startup that comes across my desk but never have the discipline to focus on a particular opportunity at the expense of meeting those ten other companies I could have seen while doing diligence on the one. Which would create a year end summary which looked something like: Activity: met with 1,500 really interesting startups, met lots of smart people and learned a ton; Outcome (new deals closed): zero.
Great reminder of the importance of clearly identifying objectives and prioritizing time accordingly…