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Rich Skrenta: Mass Media Was a Temporary Phenomenon

June 21, 2007

vcmike

I just stumbled across this skrentablog post on the fragmentation of mass media. I think it is really well stated.

Here is the summary:

  • Audience fragmentation  was already well underway when the Internet showed up and threw gas on the fire;
  • A consequence of fragmentation is that it costs alot more to reach a mass audience than it did in the mass media age;
  • In order to reach a  broad audience without spending zillions, messages must be “self propagating” to get linked and  shared;
  • As with TV and magazines, audience domination by the largest sites will wane and niche publishers will rise.

One Comment

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  1. lianiz #
    January 2, 2010

    Классные мультфильмы на Кинозоуне.

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