Skip to content

Rich Skrenta: Mass Media Was a Temporary Phenomenon

June 21, 2007


I just stumbled across this skrentablog post on the fragmentation of mass media. I think it is really well stated.

Here is the summary:

  • Audience fragmentation  was already well underway when the Internet showed up and threw gas on the fire;
  • A consequence of fragmentation is that it costs alot more to reach a mass audience than it did in the mass media age;
  • In order to reach a  broad audience without spending zillions, messages must be “self propagating” to get linked and  shared;
  • As with TV and magazines, audience domination by the largest sites will wane and niche publishers will rise.

One Comment

Post a comment
  1. lianiz #
    January 2, 2010

    Классные мультфильмы на Кинозоуне.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s