July 22, 2007
The guys at Heavy have been hard at work developing new and more effective video ad products.
Their latest thing — “sequential ads” — launched this week, and allows advertisers to string together a number of sequentially linked ads over the course of a particular piece of content.
This move was written up by MediaWeek.
Their next new ad product initiative is called “Husky” and will be going to beta in August. Stay tuned!