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AOL Buys Tacoda

July 25, 2007

vcmike

AOL announced yesterday it is buying behavioral ad targetting firm Tacoda for a reported $275 million.

Lots of chatter about it in the blogosphere.

This strikes me as a pretty smart deal (perhaps more so than some other recent acquisitions…).

AOL’s purchase of Advertising.com was probably the smartest move the struggling portal has made. Tacoda adds a piece most ad networks are missing, with scale to boot.

Online ad networks with smart targetting capabilities will be an important trend over the next couple years.

One Comment

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  1. lianiz #
    January 2, 2010

    Классные мультфильмы на Кинозоуне.

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