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New Metric for Web Startups: Pageviews/Employee and Unique Visitors/Employee

November 18, 2007


I had breakfast the other day in San Fran with Narendra Rocherolle, one of the creators of FBexchange, 30Boxes, and before that Webshots. And an all ’round good guy.

One of the things I admire about Narendra and his team is their inclination to build compelling consumer apps with a very small but efficient team. In this they share alot with Matt Mullenweg from Automattic/Wordpress. By way of contrast, I remember being pitched about 9 months ago by an East Coast startup that was building a Web 2.0/Social Networking “platform.” This startup had already raised $5-6MM, and was raising another $20M in their Series B. I asked why they needed/wanted all that capital. The answer was that they had 30 engineers and wanted to hire another 20. I knew then and there I wasn’t investing.

So, Narendra and I were talking about the power of building great products with small teams, and he suggested a new metric: unique visitors/employee and total pageviews/employee. What a great idea!

So I am now on a quest to see which companies out there have the highest unique visitors/employee and total pageviews/employee ratio.

I can speak for one company on this front — WordPress. According to Quantcast, the WordPress network has 100.3 M unique viewers in the last 30 days, and 416.8M total pageviews in the last 30 days. Having doubled their staff to a whopping grand total of 18, that gives WordPress 5.57 M/ unique viewers per employee, and 23.15 M pageviews/employee.

Wow, those numbers sound pretty impressive.

To complete my survey, I AM LOOKING FOR YOUR HELP!!!  If you have reliable data that you can share publicly for other companies, I’d love to pull together a chart that gives the blogosphere a sense of the range out there. And, I guess I should offer some sort of prize if anyone out there can beat the WordPress stats. Hmmm. How about funding by Polaris??


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  1. November 19, 2007

    No stats to report Mike, since we’re still pre-launch, but I wanted to let you know that I love these types of posts — little metrics tweaks remind me, and the rest of the team, of different ways to keep the customer experience front and center — of course, you can do evil things to boost page views/employee (think of MySpace and their log-in nightmare screens… or even Facebook, and the fact that they don’t include any messaging content in their ‘you’ve got a message’ emails), but if we keep our Core Values/Philosophy front and center, and at the same time publicly (with the team) track our performance on these types of metrics, I think we have a much better chance of keeping everyone working together toward the right types of solutions.



  2. Gabriel #
    November 19, 2007

    Mike, according to Quantcast and Wikipedia:

    Monthly unique viewers (in the US!) peer employee:
    1) Wikipedia: 6.29M (44M/7)
    2) WordPress: 1.39M (25M/18)
    3) Craiglist: 0.88M (21M/24)
    4) Slide: 0.50M (20M/40)


  3. November 19, 2007

    Thanks Gabriel!

  4. Gabriel #
    November 19, 2007

    As an economist I allways preffer a quantitative rather than a qualitative approach, but office snapshots is a great “metric”:

  5. frostmane #
    January 2, 2010

    Классные мультфильмы на Кинозоуне.

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