February 8, 2008
Twice in the last week I’ve heard folks say “the ad is the content and the content is the ad.” Last week at our Digital Media Summit, and again today talking with Mike Lazerow of Buddy Media, I am coming across the reality that brands are increasingly looking for more than just banners, instead looking to get the audience engaged. Lazerow calls this “advertainment,” and has been busy helping brands create and promote facebook advertainment apps.
While traditional display ads have performed miserably on the social networks, it seems that brand sponsored apps/games/contests are faring better. Will be interesting to see if/how this scales…