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Widget Advertising

March 18, 2008


I’ve been on the widget bandwagon  for over a year. I posted that the most interesting company at the 2006 Web 2.0 was Clearspring; and, along with the rest of the world, predicted that 2007 would be the year of the widget.

What I didn’t fully appreciate though, was that perhaps the most important application of widgets would be widget ads. I do now though. Everywhere I go I hear about advertisers building widgets. Google’s Gadget Ads, and Doubleclick’s announcement of a widget ad network, are but two examples. Another is the cool new widget-building service offered by Sprout, which has seen impressive early adoption by advertisers.

Yes, it is still in its infancy, but this is one to keep your eyes on.

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