April 24, 2008
One of the great things about building an online business these days is that you can actually get a product built and out in the wild fairly quickly and inexpensively, and then get down to figuring out what works and doesn’t work with real live users. To make the most of this, though, you really need to focus on measuring what is happening with the users of your site or service. In my experience, entrepreneurs often don’t apply the rigor and discipline that they should to this stage of the process.
Dave McClure has a good presentation on this topic.