June 4, 2008
Heavy is syndicating its originally created Burly Sports Show — which was conceived when Heavy co-founder Dave Carson saw a hilarious standup comedy routine on YouTube by Nick Stevens aka wacky Boston sports fan “Fitzy Fitzpatrick” and hired Stevens to develop this show — to CBS to be aired on CBSSports.com. A great example of the Heavy team’s knack for developing original content.
Equally as important, though, and as the Journal notes, the deal also includes Heavy’s popular video ad-skin product, called “Husky.” In fact, today we are announcing that Heavy is spinning Husky out as a separate business whose mission is to help web publishers “make video valuable.” The Heavy guys have led the industry in figuring out how to make money out of video on Heavy.com, and now are looking to leverage that expertise and learning to the online video industry broadly. CBS will be one of Husky’s several customers at launch.
In addition to their highly effective video-skin ad product, Husky also incorporates video search and a premium video guide into their partner-publishers’ video viewing experience. This is a clever, and hopefully successful, example of the theme I’ve previously blogged about regarding bringing premium video to the edges.