Skip to content

Monetizing Simplicity

June 30, 2008

vcmike

Excellent post this morning by Mashable’s Stan Schroeder.

In a nutshell:

it’s better to build a very simple service that caters to a very basic need, and slap an API on top, than to try and create a specific, complex service that does a lot right from the start. The first type of service, if executed well, has shown to be very resilient: once it breaks the initial attention barrier, competing against it is practically impossible.

The Magic Formula

Determine a basic need -> Create a service that satisfies it in the simplest way possible -> Open it up.

This is a powerful insight and sums up the new web ethos as well as anything I’ve read lately.

The challenge, though, is that “success” is defined here as distribution. I agree that it is very difficult to compete with ubiquity, and that ubiquity is served by simplicity.

The challenge, though, is monetizing simplicity.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s