July 2, 2008
The user generated content (UGC) revolution is in full swing. And, I am a big believer.
As the wave builds, though, a few basic problems are being exposed.
How do you make UGC searchable and discoverable?
How do you make the UGC cacophony consumable and intelligible?
And how do you make it monetizable?
The answer to all 3 lies, I believe, in structure. And, more and more I am seeing smart folks aiming to bring structure to UGC ab initio. I think they are spot on.