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Dancing Elephants — Google and NBC Hooking Up

September 9, 2008


The Wall Street Journal reports today that Google has struck a deal with NBC to broker some ad inventory from a few of NBC’s cable networks.

While Google already has launched a trial selling inventory from Echostar’s Dish Network, this would appear to be the first time Google has partnered with a cable network itself, as opposed to Echostar, which is sells satellite TV services to consumers but is not really in the advertising business.

This got my attention.  Conventional wisdom says that the large media companies view Google as a competitor which ultimately will be competing for the same ad dollars that today comprise the media companies’ revenue.  Many will, I am sure, be watching deals like this to see how the giants dance with each other.

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