September 24, 2008
A conversation I hear frequently is whether a startup really should care at all about PR.
There are lots of good reasons why they shouldn’t.
However, there is at least one very good reason why they SHOULD, and that is hiring. Without fail, some good revs of the buzz engine fills the candidate pipeline better than the highest paid recruiter.
A couple very recent cases in point. I have a portfolio company, Hangout.net, which up until recently was in stealth. We’ve been looking to fill senior engineering, marketing and busdev roles. The candidate pipeline was OK, but not great. The searches were taking a long time. Two weeks ago Hangout had a terrific launch at TechCrunch 50, was named a finalist, was on the CBS Evening News, and got lots of props in the blogosphere. Since then the inbound candidate flow has been gushing.
Meanwhile I have another very young portfolio company, LOLApps, which we just backed and is still in stealth mode. Without getting into details, I’ll quote their website:
“Trying to recruit while you’re in “stealth mode” is like punching yourself in the balls”
‘Nuff said. Though if you are a rockstar busdev guy in the Bay Area and know a thing or two about the social networks, give us a call!