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Act Normal in Abnormal Times

October 7, 2008


There is lots of chatter out there about how to deal with the financial crisis. Cut burn. Look for investment opportunities with proven revenue models. Sell to the enterprise instead of consumers. The list goes on.

My favorite piece of wisdom came from one of my partners yesterday. I suppose this is sorta contrarian, but his reaction, more or less, is to keep showing up for work and doing what has worked in the past.  Or, to quote: “Act normal in abnormal times.”


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