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Blogging Goes Mainstream

November 8, 2008


The Economist has a good piece which puts the all the recent angst over the “death of the blogosphere” in context.

As with many other areas of innovation, the pioneers tend to claim a special claim to play in the sandbox they helped create. But when the sandcastles they build are successful and attract lots of others to come play too, their special little box loses the exclusivity and novelty it once held, and is no longer special. Actually, a pretty common social dynamic.

So while the embrace of blogging by the mainstream should generally be seen as an indication of the success of blogging and blogging companies, it is not so surprising that this success is found disillusioning to many blog pioneers.

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