January 9, 2009
Lots has been written about user generated content. But recently I have been in alot of conversations about what I call “user encouraged content.”
Recognizing that the conversation amongst readers is often of more interest than the original content being read in the first place, a number of smart web media types I know are starting to think about conversation as the content itself, and about ways to encourage, aggregate and edit conversations around interesting content.
In addition to being more engaging, conversation as content also happens to be free, making for an interesting potential business model.
Expect conversation to be an important tenet of Content 2.0.