February 5, 2009
There is an orthodoxy out there amongst the web cognoscenti that new features/services that require a download/install/plugin will never achieve scale because so few users will go through the hassle.
But recently a portfolio company of mine rolled out a new app that required a download, and concluded that the install requirement had little to no negative impact on adoption. And I have seen a growing number of pitches by entrepreneurs willing to challenge the orthodoxy.
I am speculating that the ubiquity of facebook apps, which require an install (albeit a trivial one) may be acclimating social web users to the notion of apps that require an install or download process.