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Facebook’s Advertising API — Advent of Social Network Marketing (SNM) Business?

October 4, 2009

vcmike

Inside Facebook recently posted that

Earlier this year, we speculated on when Facebook would launch APIs for Facebook Ads to allow performance marketers to automate ad management. Well, it appears it’s happening now: recently, Facebook started beta testing its new advertising APIs with just a few agencies around the world.

This is a pretty interesting development for several reasons.

Most directly, it is another sign of the Google-ification of Facebook — that is, Facebook getting serious about being a (if not the) leading platform for performance advertising, as Ad Words is today.  Not a huge surprise here, what with the infiltration of lots of senior Google talent, from Sheryl Sandberg on down.

More interesting to me, though, is the question whether the availability of Facebook’s advertising API presents an opportunity for new startups to build tools for advertisers to optimize their Facebook ad spend, just as players like Efficient Frontier and other SEM companies have for the AdWords platform.

Will we see a new category of marketing tools and services startups — instead of Search Engine Marketing (SEM), Social Network Marketing (SNM) companies?

And, if so, will they be confused with “S&M” companies??

17 Comments

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  1. October 4, 2009

    What I actually saw when I talked to a lot of SMBs a few weeks ago was that many were actually tossing AdWords entirely and going all-in on FB. This was particularly true for brand-centric companies. Bottom line, though — they were saying that CPC on FB was actually cheaper and more effective than CPC on the GooG. Article is here. http://www.dailyfinance.com/2009/09/17/will-facebook-kill-google/

  2. October 20, 2009

    Inspite of that more people join facebook with its new stuff and thanks for it.

  3. October 21, 2009

    Almost everyone with business is now onto network marketing. Through this generating a good income is only a step away. This new trend is now widely used and is proven effective.

  4. October 26, 2009

    Internet marketing is often used to promote once website or business, through this you can reach thousands or even millions of customers from around the world.

    http://mattarney.com

  5. November 16, 2009

    Thanks Bernd! The world is always grateful for good documentation. super page😉
    İsmail Yk Haydi Bastır

    ismail yk
    indir

  6. February 7, 2010

    Facebook has a big advantage over Google in regards to advertising. Facebook can match ads with their targetted demograph alot better because they have access to everyone’s personal details and on average each user is on Facebook for 27+ minutes per day.

  7. February 12, 2010

    Yeah, no Google has a twitterish application and real time searches. It only goes to show how essential a social media stratgy is for internet marketing.

  8. February 15, 2010

    It will be interesting to see if Facebook advertising becomes the next hot marketing platform. And hopefully they don’t become as controlling as Google has proven to be…

  9. February 15, 2010

    Great news! I hope they get conversion tracking in place quickly though, they are seriously lagging behind Google at present until they get that sorted

  10. February 25, 2010

    Great blog, I am really enjoyed it Stephen

  11. March 9, 2010

    Although I have not tried Facebook ads yet, from what I understand it is better for targetted ads than most. I have read that unless one is very careful it is possible to be banned from Facebook unless the ads are carefully compiled and meet with strict terms. Facebook could be a marketer’s dream, so let’s hope it can be.

  12. April 3, 2010

    If you wrote a movie, what would the title be?

  13. May 2, 2010

    Thnxx very good

  14. June 4, 2010

    Almost everyone with business is now onto network marketing. Through this generating a good income is only a step away. This new trend is now widely used and is proven effective.

    facebook ads guide

  15. October 9, 2010

    I didnt like facebook advertising at all! The ads took forever to be aprobbed, then small changes would make a 24 hs period to be aprovved AGAIN! Then some adds got deeted for NO REASON, and when conctacting support, no answer at all.

    The idea of making a facebook add is good, the service… crappy!

  16. November 21, 2010

    his was particularly true for brand-centric companies. Bottom line, though — they were saying that CPC on FB was actually cheaper and more effective than CPC on the GooG

  17. April 16, 2011

    Great blog, I am really enjoyed it Stephen

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