October 24, 2009
Polaris portfolio company Modelinia is actively seeking a VP of Digital Marketing to help lead the internet marketing and social media strategy, efforts and success. Full details below:
VP, Digital Marketing
Modelinia, New York or San Francisco, NY (San Francisco, CA)
Modelinia is a multi-platform media brand where supermodels share their fashion, beauty and lifestyle secrets. Modelinia connects women to fashion, beauty and lifestyle through unique access to the world’s top supermodels. Those supermodels reveal their secrets, ordinary and extraordinary, to help our audience gain the “style confidence” to look and feel their best. The result is compelling and unique content that will live on the internet, television, and at live events. Modelinia revenues come from advertising sponsored content, ecommerce and social media applications, such as games.
Modelinia was born from Full Picture, a strategic marketing, production, and public relations firm founded by CEO, Desiree Gruber. Full Picture’s award-winning team lives and works at the crossroads of fashion, design, television and technology, handling public relations for supermodels Heidi Klum, Hilary Rhoda, Brooklyn Decker, and brands such as Victoria’s Secret, Frederic Fekkai, and many more. They were also the creators of Project Runway and the unique viral series for Microsoft’s MSN called Style Studio.
Modelinia’s funding is provided by Polaris Venture Partners, a Waltham, MA – based partnership of experienced private equity investors, operating executives and entrepreneurs. Polaris’ mission is to identify, invest in and partner with seed, early stage, and middle market businesses with exceptional promise and help them grow into market-leading companies. A national private equity firm with offices in Boston and Seattle, Polaris invests in businesses throughout the United States and selectively in Europe and Asia. Polaris has over $3 billion under management, more than 20 investment professionals, and current investments in more than 90 companies.
The VP, Digital Marketing will report to the Chief Executive Officer of Modelinia.
The VP, Digital Marketing will be responsible for:
•Creating and executing a winning user acquisition strategy, including but not limited to paid search, natural search and social media;
•Developing and executing a comprehensive engagement strategy focused on user activity and retention;
•Designing and managing quantitative measurement programs (internet marketing and social media campaigns) that can track, measure, and analyze performance;
•Developing a Modelinia email strategy and campaign that is analytical, exciting and engaging;
•Working effectively with existing and potential partners across strategic, marketing and product opportunities;
•Foster an active / engaged Modelinia community and manage creative, ongoing contests and events;
•Work cross-functionally with the engineering and monetization teams.
PERSONAL CHARACTERISTICS & EXPERIENCE:
The ideal VP, Digital Marketing candidate has the following characteristics:
•Extensive experience in internet marketing: SEM, SEO and affiliate marketing;
•Deep understanding of social media and community management: both onsite and on sites like Facebook and Twitter;
•Excellent analytical skills and ability to synthesize large amounts of data and information into concise recommendations and action for the company;
•Experience in product management and project management across cross-functional teams and projects;
•Great communication and presentation skills;
•Deep familiarity with web development technologies;
•Comfort and ability to work in fast-paced, agile environment.