January 19, 2010
I’ve been listening over the last couple of years as media and advertising types turned their noses up at Facebook as an advertising platform. “They don’t have a clue how to monetize that traffic” was the common refrain.
People started to pay attention, of course, as Facebook’s traffic soared past 350 million users. Even mediocre monetization when multiplied across a site of that scale gets BIG.
But there’s more. According to comScore, the average Facebook user views a whopping 662 pages per month. By way of comparison, MySpace comes in at 261, Twitter at 67, and LinkedIn at 55 — all of which are substantially higher than your average large website.
With that reach and engagement, you can bet that Facebook is going to build one helluva advertising business off its own inventory, not even considering the off site ad juggernaut Facebook Connect will give rise to.