March 19, 2010
The meteoric rise and billion dollar valuation of Zynga has made social games the hot new thing. So we should all be rushing to fund the next Zynga, right?
The biggest deal about Zynga’s runaway success, for me at least, isn’t that a social games company can be a huge business. It’s that game mechancis are now cool. Seems like every Consumer Internet entrepreneur I talk to these days is applying game mechanics to make apps outside the game category more engaging and more viral. And I think this is a great thing. Game mechanics are designed to help people have a fun and engaging experience; what consumer app doesn’t aim to offer a fun and engaging experience?