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The Right Time to Focus is When Your Users Tell You To

October 21, 2010

vcmike

Earlier this week I had dinner with an up-and-coming entrepreneur in Silicon Valley and he recounted the history of his young but very interesting startup.

During its initial phase the project was directed at using a new technology to solve a range of different problems, and had received funding and a fair amount of buzz for this.

But after a few months he noticed that a particular feature was getting much more usage than the others.  So, at this point, he decided to really focus on that one particular feature, on one particular platform, and really nail the user experience.  Which he did: since launching, he has seen awesome adoption both in terms of number of users and user engagement.

Another great example of how getting product out there, and following your users, can help lead you to success.

And, the lesson here — the right time to focus is when your users tell you to

2 Comments

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  1. December 17, 2010

    Another great example from the field of civil engineering and city planning: consider the university that, when considering where to pave sidewalks on the quad, chose to install the bare minimum. Then, two years later, they came back and paved sidewalks in the places where the grass was most worn out from foot traffic.

    These are all examples of delivering a good product quickly and iterating based on customer feedback (explicit or implicit), rather than dragging out R&D until you think you’ve got the perfect product.

  2. August 8, 2011

    Interesting website, i read it but i still have a few questions. shoot me an email and we will talk more becasue i may have an interesting idea for you.

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