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Social Networks Aren’t Really About your Friends After All

February 1, 2011


Social Networks are all about our friends — we “friend” people on Facebook for a reason, right?  Well, of course. Our social graph is just a fancy term for our network of friends.

But as the space emerges, the social web is more and more going to be about people we don’t know yet.  Talking to startups doing interesting things in the space, we are hearing more and more about leveraging the social web to help you make connections with strangers you have a reason to know.  Your mobile device tells you about people in your close proximity; or you get to connect with people you don’t’know but have similar interests to;  or you find a service provider who has been endorsed by someone you know; or you identify a friend of a friend who works at that company you are dying to go work for.

The fun of the social web will continue to be around your friends, but the value is going to be more about finding strangers.


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  1. February 1, 2011

    Absolutely. One social graph for all the different types of people you know doesn’t fit for how we interact in real life. Interactions with friends, random acquaintances, or strangers you just met all come in different times, locations and social context.

    The social web will help connect these interactions but more importantly will start to represent and leverage the true relationships between “friends in your network”

  2. February 1, 2011

    Couldn’t agree more

  3. February 1, 2011

    This is a central tenant for us at Yobongo.

    • February 2, 2011

      The greatest value will (need to) come around filtering and promoting the right signals. I simply can’t keep up with the fire hose of signals. The growing social web is a tragedy of the commons.

  4. February 17, 2011

    remind me on “don’t talk to stranger” it could be in danger 😉

    • July 27, 2011

      But as far as the Social media is concerned only a few percentage of people may not “talk to the stranger” although a majority do try finding new relationships online.
      The Social media revolution video explains the same.
      The video says that 1 out of every 8 couples in US got married through social media and so did most of the employers get there employees from.
      Social media came into existence as just a medium of exchange of thoughts and for friends but today it is the biggest market in the world ever for sharing and caring about business.

  5. June 10, 2011

    To understand. . Support

  6. September 9, 2013

    prada フランス

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