February 1, 2011
Social Networks are all about our friends — we “friend” people on Facebook for a reason, right? Well, of course. Our social graph is just a fancy term for our network of friends.
But as the space emerges, the social web is more and more going to be about people we don’t know yet. Talking to startups doing interesting things in the space, we are hearing more and more about leveraging the social web to help you make connections with strangers you have a reason to know. Your mobile device tells you about people in your close proximity; or you get to connect with people you don’t’know but have similar interests to; or you find a service provider who has been endorsed by someone you know; or you identify a friend of a friend who works at that company you are dying to go work for.
The fun of the social web will continue to be around your friends, but the value is going to be more about finding strangers.