Skip to content

Posts from the ‘online video advertising’ Category

Heavy Launches Sequential Ads

July 22, 2007


The guys at Heavy have been hard at work developing new and more effective video ad products.

Their latest thing — “sequential ads” — launched this week, and allows advertisers to string together a number of sequentially linked ads over the course of a particular piece of content.

This move was written up by MediaWeek.

Their next new ad product initiative is called “Husky” and will be going to beta in August. Stay tuned!