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Posts from the ‘comscore’ Category

Comscore Does Widgets

June 13, 2007


Today ComScore announced Widget Metrix, a service designed to track the usage of widgets across the web.

And the initial stats certainly seem to reinforce the view that widgets are an important new distribution/redistribution trend.

Slide widgets, for example, reached a staggering 117 million viewers in April, with RockYou not too far behind at 82 million.

Expect the Facebook API and the embrace of widgets by mainstream media companies like NBC and CBS to push these figures yet higher.

At least two big questions do remain, though. How, if at all, will widget developers monetize their audience? And what toll will social networks like MySpace and Facebook take?