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Posts from the ‘behavioral ad netowrks’ Category

AOL Buys Tacoda

July 25, 2007


AOL announced yesterday it is buying behavioral ad targetting firm Tacoda for a reported $275 million.

Lots of chatter about it in the blogosphere.

This strikes me as a pretty smart deal (perhaps more so than some other recent acquisitions…).

AOL’s purchase of was probably the smartest move the struggling portal has made. Tacoda adds a piece most ad networks are missing, with scale to boot.

Online ad networks with smart targetting capabilities will be an important trend over the next couple years.