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Automattic Acquires Intense Debate

September 23, 2008


Back in June I posted that “something is in the air with comments.” Indeed, over the past 6 months, a number of smart users/observers of the social media space have echoed the refrain that oftentimes the comments to a blog post, and/or a twitter thread, provide the most valuable content.

The smart guys at Automattic, although generally cautious not to jump on every social media fad that comes around the corner, have also been watching the emergence of comments as an important piece of the blogging equation, and have been studying the space, and the players, over the course of the summer.

Today, Automattic announced that it is acquiring the comment service Intense Debate, a portfolio company of the TechStars startup program out of Boulder, Colorado. I’m excited to see the service rolled out across the WordPress platform, and, hopefully, for comments to play a more central role not just amongst the earliest of early adopters, but across the blogosphere as a whole. As a blogger, I can tell you that there is little more rewarding than to receive comments to a post, and I am willing to be that a service like Intense Debate will improve the experience of commenting and blogging as a whole.

I’m also excited to see Automattic extending their product offering with the addition of small teams that have made important innovations in the space.


Post a comment
  1. September 23, 2008

    VC Mike,

    Congrats on this acquisition! I, was one of those observers of comments, and you linked to a column I wrote a few years ago:

    Question: While WordPress is my preferred blogging platform, Disqus is my preferred commenting platform. What does this development mean for me?

    Lastly, I really believe the ability to make comments and their respective profiles portable and compatible across the entire Web, and turn them into their own independent publishing layers, is the future. Sometimes I like to see a comment to a source piece of content, while other times I like to read comments as if they were the primary, source content. Make sense?

  2. dealsbennett #
    September 26, 2008

    This is excellent news Mike. WordPress has great traction right now for it’s blogs. Key is to keep adding functionality that will help the blog community and enable more participation with the content. Participation with the content is the core of social media. Great move to make WordPress better!

  3. March 6, 2011

    de ce nu:)

Trackbacks & Pingbacks

  1. Intense Debate Goes Automattic — Matt Mullenweg
  2. My favourite Blog Posts » Matt: Intense Debate Goes Automattic | A Comprehensive Collection of Blog Posts from my favourite Blogs
  3. Automattic Aquires Intense Debate « PRAKHAR AGRAWAL’S TECH BLOG

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