December 30, 2006
As many have noticed, Google’s blog search eclipsing Technorati almost certainly is the result of Google’s prominent homepage linking to its own blog search.
Firefox founder Blake Ross has a great, if provocative, post criticizing Google’s decision to promote its own services instead of algorithmically promoting services according to their popularity.
This is a big deal and something to pay close attention to. Traffic from Google is critically important for most web based businesses, and if you offer a service that competes with a Google service, you are going to be at a disadvantage at least in this regard.
This is more than academic for me as the lead investor in Automattic, whose hosted blogging service WordPress.com is the no. 2 blogging service behind Google’s blogger. While WordPress tends to do very well in natural search results for blog tools/software/services, Google has inserted above the natural search results a “tip” pointing the searcher to Blogger. I don’t yet know how this is impacting WordPress traffic from Google, but I can take a guess…